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Tag Archives: trademarks

Tobi Skovron’s Gone Global…

At just 28 years-old, Tobi Skovron knows what it takes to turn an idea into a multi-national business – hard work, determination and a really great product. His idea? “A backyard in a box” called The Pet Loo. In 2006, Tobi and his wife Simone formed Pup-Pee Solutions Pty Ltd which manufactures The Pet Loo and a line of pet waste management products. They launched their hero product, The Pet Loo, the same year. The invention received a kick-start from … Continue reading

Investor’s Business Daily…

Protect Your Good Ideas Assemble a team. Billed as a "backyard in a box," The Pet Loo invented by Tobi Skovron and his wife, Simone, lets dogs do their business indoors on a hygienic, synthetic-grass-covered box. Before dropping The Pet Loo on the marketplace in 2003, the couple surrounded themselves with an arsenal of experts who'd "been there, done that," Tobi Skovron told IBD. The board of directors they gathered included licensing and patent attorneys as well as accountants and … Continue reading

How to Protect Your Brilliant Idea – Wall Street Journal

By COLLEEN DEBAISE Adapted from the upcoming book THE WALL STREET JOURNAL COMPLETE SMALL BUSINESS GUIDEBOOK (Three Rivers Press, Dec. 29, 2009). You want to spread the word about your business. But you also want to keep your innovative product or clever brand name safe from rivals, counterfeiters or rip-off artists. What to do? Safeguarding your company's intellectual property through patents, trademarks or copyrights will allow you to seek damages, a big deterrent to imitators. Here's a brief overview of … Continue reading

Investor Business Daily…

www.investors.com Protect Your Good Ideas By Sonja Carberry You've come up with a great product and put it on the market. Almost immediately people are imitating or even stealing your idea. What to do? Details on protecting what's yours: • Assemble a team. Billed as a "backyard in a box," the Pet Loo invented by Tobi Skovron and his wife, Simone, lets dogs do their business indoors on a hygienic, synthetic-grass-covered box. Before dropping the Pet Loo on the marketplace … Continue reading