Tobi Skovron, CEO of Pup-Pee Solutions, has a brief chat about the two new additions to the company’s ever-growing pet waste management product lines.

How long has it taken to get these two new lines to reach the shelves (from brainstorm to creation)?

Pee-Pods have been in the works for over twelve months. We were trying to bring the right product to that market and had so many varying options. We trialed each of these options and the only one that really made sense is what you can see today:

Click here to see what Pee-Pods are all about!

Where did the idea of Pee-Pods and Wee Sponge come from?

There were a couple of factors that bought us to launching Pee-Pods but it all boils down to Pup-Pee’s desire to be revolutionary in the industry. Engrained in Pup-Pee’s DNA is the ability to deliver innovative, first class products of need.

Pee-Pods fit neatly inside our value and proposition system - to make life easier for pet owners and give them more time to enjoy the benefits of animal companionship.

When we first introduced The Pet Loo to the global pet industry we revolutionised the way in which pets toilet. The introduction of Pee-Pods is enhancing that experience and changing the game again.
What’s more, Pee-Pods retain the benefit of being safe for people, pets and the planet – something we feel passionate about.

How does Skip to My Loo differ from other training aids on the market?

Skip to My Loo is a synthetic urine that works by mimicking animal urine, as opposed to attractants currently on the market, which can contain harmful ammonia or extracts of smelly animal faeces. When applied to a surface (not only The Pet Loo), Skip to My Loo will result in the dog/cat marking over it with their own scent.

Skip’s formula is first class and unmatched!

“Skip To My Loo… My Darling” was a nursery rhyme I used to sing as a kid. The synergy between that rhyme and our Pet Loo is incredible. So when it came to creating a formulation, the synergy needed to be as strong.

In what way will these new lines will push your company further into the title of ‘Number 1 Pet Waste Management Group’?

When we first launched, we were The Pet Loo Company – a one hit wonder. What we have done with that success as a company is identified unique and specalised areas to roll out into.

We are not interested in being a “me too” we want to set the benchmark on everything we do and maintain our innovative flair. In simple we are heading towards being recognised as the number one pet waste management company in the world. The Pup-Pee team is passionate, strategic and innovative with what we do - That passion cannot be replicated!

The inventors and owners of The Pet Loo have certainly marked their territory in the Pet Industry as leaders in Pet Waste Management.   Who would have guessed that a business created in a small apartment in Melbourne Australia would be a hit with the Global Pet Industry and their human friends in Hollywood?

It all began very early this decade when Tobi Skovron and wife Simone found themselves in a wee-bit of a situation when they were forced into apartment-style living with their dog, Subii, in Melbourne.  
  
With no backyard and a dog with toilet training issues, a solution was needed to bring the garden indoors.  And so their hero product, The Pet Loo, was born – an environmentally friendly waste system for Pets that’s ideal for…you guessed it, apartment living.

From a business concept scribbled on the back of a napkin to a product that is now successfully sold in 74 countries it seems that one doggy-door has opened after another.

In 2006 (after 3 yrs or R&D), the couple showcased their invention on ABC’s reality television show ‘The New Inventors’ to see if they had a winner on their hands. The live audience concluded that they did, and they won.   Four years down the track with an Australian Pet Product of the Year award, almost 30 employees, 35 distributors and up to 250 sales staff worldwide, the owners of Pup-pee Solutions moved to LA to try their luck in the American market.

Within a year of moving to the US, their products are already flying out the door at an incredible speed.  Some of the largest retail outlets, online dealers and catalogues, such as Petco and Drs. Foster & Smith, simply can’t keep them in stock long enough. Although their goal is set at being the number one Pet waste management company in the world, they are definitely not barking up the wrong tree.

For more information:  www.thepetloo.com

By Talia Krape,

Los Angeles CA

When Tobi and Simone Skovron first came up with the concept for The Pet Loo, it was an idea born from pure - a solution to a very common problem that pet owners all around the world were facing.

As cities grow larger and housing becomes more expensive, not everyone has the luxury of a backyard. And it is for this reason that The Pet Loo wasn’t just a solution that suited Tobi and Simone, but a solution for all pet owners across the globe.

One year ago we joined forces with Oak Thrift Corporation so that The Pet Loo could be purchased in the UK – a country with one of the highest numbers of per ownership.

There are 27 million pets in the UK and 43% of households contain at least one furry, feathery or scaly family friend, making pets well and truly part of the UK’s landscape.

* 39% of London’s pet owners purchase their pet for companionship, despite living in the UK’s highest populated city.

* 39% of London pet owners feel the need for companionship despite having over 7.5 million neighbours across the city

* Over a quarter (27%) of the UK’s pets were bought or acquired from an animal welfare or rescue centre compared to 20% from a pet shop[1]

The Pet Loo isn’t just for people living with pets in apartments either. Dogs, and owners, who have backyards, may not be so keen on venturing outside in the cold winter months, when they could both stay cozy and warm with a Pet Loo inside the house. Boat owners can stay out longer on the water with Fido having easy access to his own Loo. And elderly pet owners moving to retirement villages are able to keep their pets with them, no longer having to surrender them to the pound.

With an estimated 100,000 pets abandoned every year in the UK, The Pet Loo is the perfect solution to a large majority of abandonment causes.

Pets are a wonderful companion and give us years of joy. Why not ensure their longevity in your family, and make pet toileting much easier for you both, by picking up a Pet Loo today?

Visit www.oakthrift.com

At just 28 years-old, Tobi Skovron knows what it takes to turn an idea into a multi-national business – hard work, determination and a really great product. His idea? “A backyard in a box” called The Pet Loo.

In 2006, Tobi and his wife Simone formed Pup-Pee Solutions Pty Ltd which manufactures The Pet Loo and a line of pet waste management products. They launched their hero product, The Pet Loo, the same year. The invention received a kick-start from Australian national television show 'The New Inventors' when the public voted it Australia's favorite new product.

Pup-Pee Solutions is now Australia's leading designer and manufacturer of pet products which it exports to more than 75 countries, including the United States. In 2009 Tobi moved to Los Angeles with his wife Simone and dogs Subii and Coopa to grow Pup-Pee Solutions’ U.S. business.

Direct Marketing Digest: What was your life like when you were young? Were your parent’s business owners, or show other entrepreneurial traits?

Tobi Skovron: I was born and raised in Sydney Australia. My parents were hard workers that wanted to ensure their kids (my sisters and I) didn’t go without. My dad was an entrepreneur who changed the landscape of his industry and some twelve years after his passing, his products and ideas still lead the automotive industry –www.asnu.com.

My inspiration is my father for doing things his way and my main motivation is to make my family (wife, mum, sisters and extended family) proud. It is the support of my immediate family that drives me and without their support and encouragement I wouldn’t be half way to where I’m right now. I value my support structure and it’s a large part of who I am.

DMD: Were there any business people you looked up to, or wanted to be like?

TS: Not really business people, more athletes.

It takes hard work, not just talent, to become the best in your field. Michael Jordan was my childhood hero, not only because he was the best in his era but because he was a competitor, a hard worker and the kind of person who was in the gym first and last to leave. He didn’t just happen; it was the years of hard work that made him into the Michael Jordan the world knows!

DMD: What was your first work experience?

TS: I was a Junior Basketball coach at my school and local club. The lessons I learnt doing layups and playing defense still guide the way I run my day-to-day business.

DMD: Why did you want to start your own business?

TS: For anyone that knows me personally, they know I am a highly motivated individual. While I respect corporate structures and the 9-5 grind, it’s just not for me.

I love to conceptualize, create, package, sell, deliver, expand and everything that goes along with running your own business. Working for someone is not even a consideration – I need to do my own thing, my way, from beginning to the end, it makes me tick!

DMD: Were you entrepreneurial at an early age? For instance, did you sell lemonade on the corner, shovel sidewalks or deliver newspapers? And if so, did your parents push you that way, or was it more part of your DNA?

TS: Yes, it is in my blood, it’s in my family and I believe I’m a born leader!

My parents didn’t push me, but my mum certainly gave me the support I needed. She has been on the sideline from day one, cheering me on. Recently, my father-in-law has been a great mentor and supporter even coming with me on round the world trips.

DMD: Were you involved in another business before you started the business you're in now? If yes, What happened with it?

TS: I was involved in a corporate health company and on the side ran private sessions as a personal trainer. Personal training was never a long term career, but is certainly built my skill set and gave me experience in strategic planning and setting goals. It also taught me how to deal with people, take care of those people and ensure they achieve their goals – I believe these are the basic skills of any CEO.

DMD: Did you ever have a business idea you didn’t act on?

TS: No, never. I do what I say and say what I feel.

DMD: How did you get into the "business you're in now"? How did the “Big Idea” come to you?

TS: It all came about from “need” from there it evolved into “if I need this, who else does”. Simone, my wife and I moved into an apartment with our dogs – we were both working long hours and needed a solution to those in between times when we couldn’t take our dogs outside to “do their business”.

DMD: Did you layout a detailed business plan for it, or was it more a napkin-sized outline?

TS: Everything is detailed, but I’ve moved away from the “business plan” and focused on the “strategic plan”. I believe it’s the daily strategy that delivers the results. I see the “strategic plan” as the short terms goals – as in what is on today and the “business plan” is the long term program – as in this year’s goal!

DMD: How did you finance your start up? i.e. Savings, Family, Mortgage, Loan, Angel, Private Investors?

TS: I borrowed some money from a family member. This gave me enough to register patents, and get some samples made up. From there, I sold, sold, sold. For the first year and a half I didn’t take a salary, and put everything we made back into the company. I worked two jobs and some ridiculous hours to make it happen.

Today, there is no debt in the company, we are cash flow positive and self sustaining. The initial loan was paid back almost overnight after generating fantastic interest and sales.

DMD: What are your thoughts about having and/or dealing with business partners? Some businesses partnerships seem to thrive, while it destroys others. If you had partners, how did you decide on an exit strategy?

TS: We established an exit strategy before we entered into the agreement. I believe it is important to stick to what you’re good at and allow others to do what they are good at.

Pup-Pee Solutions has three shareholders; everyone brings different skills to the company so in our case we’ve thrived. Early on we established that during business hours, it’s strictly business and nothing personal. Just like “white line fever” in sport – once you cross that line, you do what you have to do to win the game (in an ethical manner, of course) but at the end of the day it’s great to celebrate successes together.

DMD: Did you have a detailed spending plan in place for the money you started with? If so, in ballpark percentage terms, how was the money spent; (product/inventory, marketing, employees, tools/equipment, location of operation.) Or was it more, I have this much money to start and I’m going to wing it the best I can?

TS: Our start-up money was spent protecting intellectual property and creating some off-tool samples. From there the business had to stand on its own. Our first sales allowed us to manufacture inventory, do more marketing and promotion, then hiring new people. After a year we could better forecast growth, we added structure, more people and more inventory.

DMD: As your business progressed, was your growth self-financed through its own success? Or, did you need to raise outside money to grow? If you needed outside capital, how did you get it?

TS: Totally self financed. I don’t like to be in debt, so our aim is to sell, sell, sell, and reinvest revenue into expanding the company. We don’t spend what we don’t have, or borrow to make things happen.

DMD: What worked the best for you when you start promoting your company?

TS: The concept of The Pet Loo was great in theory but we needed to demonstrate this to retailers who reluctant to carry a new product, unproven in the market. I backed my products by giving well-known retailers The Pet Loo on consignment for 30 days. On the back end, I invested in PR to gain exposure in the media, drive traffic to my website and stores.

DMD: What DID NOT work for you?

TS: Giving payment terms to retailers. Some retailers early on took advantage and dodged paying bills when they became due.

DMD: Was there any big break that really got you off the ground?

TS: I applied to go on an Australian television show called The New Inventors and received a letter thanking me for my application and informing me that if my invention was chosen I’d hear back from them within 8 months. I got the call within three days, the following week we were in Sydney filming the show which went to air two weeks later. During that two weeks I recruited a PR firm to ensure every media contact they had watched the show. After that we were inundated with interest, sales and media opportunities.

DMD: What is the smartest thing you’ve done while running your company?

TS: I recognized very quickly that while I have the drive and hunger to succeed, it is so important to seek the advice and assistance from mentors and accomplished business people. I believe that we’ve been so successful because I’m not shy to ask questions.

DMD: What was the toughest time or “unexpected challenge” you experienced when you started your business, and how did you get through it?

TS: I have met a lot of honest, hardworking people but I’ve also come into contact with some very dishonest and unethical people. Unfortunately, you often find out who’s who the hard way. We had to see out the contractual arrangements we had with one of these people which put us behind, but it taught us an important lesson about forming relationships with the right people for the right reasons.

DMD: What do you think was/is the key factor that made YOU successful, when so many others have failed in starting and building a business?

TS: My approach is to deliver innovative products with first class customer service. From day one to date, that’s exactly what I’ve done.

I’ve focused on building relationships with key customers and delivered quality products on time, every time. This builds credibility and encourages word of mouth promotion. The biggest obstacle is to form the first relationship; from there you earn people’s trust and respect and expand your opportunities. People do business with people they like – I’d like to think I’m a likable person and if not, a very hard working, honest one!

DMD: When you’re making business decisions, are you more likely to go with your head or your gut?

TS: There is a fine line, I often go with wearing my heart on sleeve but with time learning to create a balance between both – It definitely comes with experience.

DMD: When do you do your best thinking?

TS: If it’s not at 3am when I wake with a rush of ideas then it’s definitely when out on my bike at 5:30am.

DMD: How have things changed in marketing since you started, and how has it stayed the same? What do you think the future holds for marketing your company?

TS: Right now I’m still doing what I did to get this business to where it is today. Our operations out of Australia are well established. This year I relocated to join my US-based team - I often think to myself “what did I do to get Pet Loo Australia to where it is today” then I work out a strategy for a population 10-times the size.

DMD: Do you have any worries about the future that may affect your company? And if so, what are you doing now to be prepared?

TS: When you have a successful product you are bound to become a target for counterfeiters. While we have very strong registered intellectual property (Patents, Copyrights, Trademarks, Design Protection etc.) and plan to protect our rights when threats surface, this causes me the most anxiety.

DMD: How educated do you think you have to be to start and build a business? Do you think you need a college education to be successful? Or do you think any average person can start and build a business in today’s world, if they work hard and are persistent?

TS: If you’re passionate, strategic and apply yourself accordingly you’re off to a good start! At Pup-Pee Solutions we have employees with and without degrees. Education is important but if you don’t love what you’re doing it doesn’t matter how many degrees you have. Surround yourself with people who have been successful in their time (advisors), people with common sense, drive, and determination.

DMD: Which is more important, talent or experience?

TS: I have drive, energy and vision BUT still have a lot to learn. I’ve implemented a board of directors to advise me and channel my energy – it’s this mix that has put Pup-Pee where it is today.

DMD: What is better, Money or Ideas?

TS: In 2003, Simone and I had a fantastic idea – The Pet Loo, being 22 & 23 years old at the time our access to cash was limited. We obviously needed money to bring our “idea” to life and then to market. While money certainly allowed us to get to market I think it’s far more important to understand “profit and loss”. You categorically need to be able to sell product and make a margin on it to make your business sustainable.

DMD: What’s the best advice you’ve received?

TS: Don’t live beyond your means. Put simply, if it’s not in the bank, I’m not buying.

DMD: What most impresses you about a person?

TS: Passion, efficiency, attention to detail and initiative.

DMD: What’s one thing they should have told you, about being a business leader?

TS: There is no such thing as a 9-5 job. If you have to work all night to meet deadlines – then that’s what you have to do. And, never compromise your values.

DMD: In your experience and opinion, is there any industry/business you would advise people to stay away from today. If so, why?

TS: No. Follow your dreams and passion! Do what makes you happy.

DMD: Are there any areas you see right now that you think offer great opportunity to get into today?

TS: Certainly. There are many companies in the industry that are folding. I see that as an opportunity to buy brands or companies and incorporate them into our corporate structure. I don’t want to dilute our existing brands but I know that it’s smart to diversify.

DMD: Who inspires you now?

TS: So many different people from all areas: Family, my Mum – her strength and determination will rival anyone. Extended Family, my father-in-law – cool, calm and collected in his approach to everything. Sportsman, Michael Jordan – he’s the best there ever was and potentially ever will be at what he did. Business, Richard Branson – I just love his approach and “out of the box thinking.” Immediate circle, Mark Stern – former president of United Pet Group, a global pet industry KING!

DMD: What’s the most overlooked secret to success?

Answer: Hard work! Nothing happens over night and sacrifices need to be made along the way. Some people who walk into a pet store will see our products and assume “that guy is making big bucks” but the effort to get it into stores is underrated.

DMD: Do you have any pointers or words of wisdom to give Entrepreneurs and small businesses that want to follow in your footsteps?

TS:

1. Surround yourself with people that have been there and done that. Understand where you’re at as a professional and don’t be shy to ask questions and learn.

2. Make sure you get advice from people who aren’t emotionally involved and can be objective about your business idea.

3. Protect yourself and your ideas. Discuss your ideas under confidentiality. If product related, register patents. These are invaluable when dealing with the big customers.

4. Back yourself. Don’t let anyone tell you can’t do it. This only comes into effect after points 1, 2 & 3 have been ticked!

DMD: Do you have any words to live by?

TS: Activity leads to results!

Personal and Company details if public:

Year Company founded: 2006, after 3 years of Research & Development

Number of employees: 12

Short Company Description: Pup-Pee Solutions are pursuing their goal of being a worldwide solution in the category of pet waste management. Pup-Pee has proven their success in multiple markets worldwide with their product range. More info:www.thepetloo.com

Interviewee’s age: 28

Hometown: Sydney, Australia. Relocated to Los Angeles, California in 2009.

Family: Wife Simone, two dogs Subii & Coopa.

Article written by: Direct Marketing Digest 

http://www.directmarketingdigest.com/node/15 

The Call of the Red Carpet

Pet Loo at the Golden Globes 

Buddha Bark is the premiere wellness, pampering and gifting lounge for celebrities, media, tastemakers and their dogs to primp and prepare for the Golden Globe Awards held this year on January 15th and 16th.  

The Buddha Bark event series is the first to bring together top experts and brands from both the health and fitness world and the canine wellness community to honor wellness and the spirit of compassion. The zen garden oasis environment was fun and relaxing while supporting an important cause - to stop puppy mills and encourage animal rescue.

The Los Angeles Times reports; “The fashion community in Los Angeles has tripled, maybe even quadrupled, now that the Golden Globes are upon us. The world's finest jewel-encrusted clutches and cuff links, slinky gowns and tuxedo shirts are being messengered around the city for celebrities to consider.

And G-D forbid the purse dogs be left out. At Buddha Bark, a lounge being held in the garden setting of hairstylist Chaz Dean's studio, celebs and their furry friends will be treated to a doggie fashion show, pet psychics and canine massages.”[1] 

But, Buddha Bark is not just about fashion, glitz and glam. They are about extending the circle of compassion by educating and promoting a lifestyle of harmony and wellness between humans and their canine companions.[2]

The Pet Loo was featured throughout the lounge for gifting, sampling, and photo opportunities.

Click Here to See our Photos:

• Jason Biggs and his wife with Sim & Tobi from Pet Loo
• Hal Sparks with Sim & Tobi
• Phoebe Price and Henry
• Uncle Phill (James Avery) with Amber Kane
• Jason White - From Avatar
• Eric Roberts was super impressed
• Camille Gauty from Las Vegas and Prison Break
• David Fisher from NCIS
• Hofit Golan - Israeli superstar
• Yuval David being smothered by Subii
• Sally Richards - from I am Legend (Co-Star with Will Smith)

And our very own Celebrity Sim Skovron on the Red Carpet

[1] http://latimesblogs.latimes.com/alltherage/2010/01/fashion-diary-quarterbacking-the-red-carpet.html#more

[2] http://www.buddhabark.com/content/golden-globe-celebrity-style-lounge

Launched in 2006 after 3 years of research & development by Australian entrepreneur of the year, Tobi Skovron, and former Vet nurse & animal assisted therapist Simone Skovron, Pup-Pee Solutions is an Australian business success story that has expanded worldwide. 

With offices in Melbourne Australia, Los Angeles California & New York City The Pet Loo is Pup-Pee’s flagship brand. The Pet Loo replicates a backyard and is a safe and hygienic device that allows dogs & cats to do their business in a mess free, sanitary manner. It is suitable for apartment dwellers, the elderly, office dogs, boat owners, plush garden owners, cold climates and grassless backyards.  

Pup-Pee has won multiple awards for its ever evolving Pet Waste Management range of products and has successfully sold them through tens of thousands of independent dealers, multi-chain retailers as well as national pet retail giants in numerous markets. 

Further growth is an ongoing objective for Pup-Pee and they are currently seeking multiple partners with experience to expand their current distribution channels. 

The success of Pup-Pee Solutions to date is all about innovative first class products merged with first class service. The team within the organization is highly professional, motivated and passionate about pets. Pup-Pee has built an honest and reputable name within the global pet industry servicing Vets, Doggy Day Care Centers, Breeders, Obedience Professionals & even Groomers. 

Keen to discuss business? Feel free to jump online at www.thepetloo.com to find out more about Pup-Pee Solutions – who they are and how they go about their business. 

Follow Pup-Pee on Twitter: www.twitter.com/PetLoo

Contact:

Los Angeles (Global Business): +1 310 591 8123 | Email Now

New York (US National Business): +1 646 383 8886 | Email Now

Australia (AU & NZ Business): +61 9415 8599 | Email Now

  Videos & TV appearance: www.youtube.com/PetLooUSA

Protect Your Good Ideas

The board of directors they gathered included licensing and patent attorneys as well as accountants and industrial engineers.

"Go and seek legal advice right off the bat," Skovron said. "You really need to seek out people with the right areas of expertise."

Cover every angle. Skovron's company, Pup-Pee Solutions, has since added new products to its lineup and expanded its market to 73 regions around the world. Skovron patents and trademarks each product as it's developed. "We have invested heavily in our intellectual property," he said.

Fight the good fight. Skovron has legal proceedings under way against a couple of imitators.

"I will use every dollar I have and more to chase down someone who decides to rip me off," Skovron said. "It's not just me. I've got 60 other people (employees) to think of."

Pick a weapon. Patent or trademark? Is one better than the other? It depends on your objective, says Oliver Herzfeld, chief legal officer at Beanstalk Group, a brand licensing firm. "Patents protect the inventor," he said. "A trademark is basically protecting the (product) name."

In other words, patents prevent competitors from re-creating your product for 20 years. A trademark prevents them from using your product's name for as long as you're in business. "If you fail to use your trademark in commerce for a certain period of time, you lose your rights," Herzfeld said.

Keep your secrets. Bug Bam's inventor and president, Joseph Symond, chose to trademark everything about his all-natural mosquito-repellent wristband rather than patent it.

With the latter, "you have to put down every single part of the process," he said. "It becomes like an instruction book on how to create my product." He plans to keep that secret for the long run.

Watch for squatters. People don't just steal business ideas. They can ride on another firm's coattails. That's what happened to Symond.

"A competitor hacked into my Web site and put their TV commercial on my Web site," Symond said. "I'm filing my first lawsuit ever in my life."

Beat your drum. Besides legal wrangling, Symond devotes energy to teaching consumers why his repellent is safe and effective. "All the advertising I do is focused on educating the customer," he said.

While his blog may have a limited audience, it has a long reach.

"That blog gets picked up (and re-posted) by multiple sources," Symond said. "I write it more like a public service announcement with real facts and figures."

By COLLEEN DEBAISE

Adapted from the upcoming book THE WALL STREET JOURNAL COMPLETE SMALL BUSINESS GUIDEBOOK (Three Rivers Press, Dec. 29, 2009).

You want to spread the word about your business. But you also want to keep your innovative product or clever brand name safe from rivals, counterfeiters or rip-off artists.

What to do? Safeguarding your company's intellectual property through patents, trademarks or copyrights will allow you to seek damages, a big deterrent to imitators. Here's a brief overview of all three types of protection.

Getty Images

Shadow of businesswoman by projection screen

Patents. Issued by the U.S. Patent and Trademark Office(USPTO), a patent is easily the most expensive— and most valuable— protection for an entrepreneur with a innovative product or business method. A patent essentially gives you a mini-monopoly for twenty years. The application process can be a bit complicated, so it's wise to use the services of a patent attorney. Costs generally range from $2,000 to $10,000, depending on complexity.

Trademarks. A word, symbol, logo or image that identifies a product or service can be trademarked, as can a scent, sound or color (such as Tiffany Blue). There are more than forty classes of goods and services, and you can register a trademark (for a fee) in more than one category. A pastry shop ower, for instance, could register a trademark in both the food class (in the goods category) and the restaurant class (in the services category). You can conduct a free search to see if a mark is already registered on the USPTO's Web site using the Trademark Electronic Search System. The filing fee is $375 if done by paper and $275 to $325 if done electronically.

Copyright. A copyright protects original works, such as poetry, novels, movies, songs, computer software and architectural designs. A business, for instance, might want a copyright to protect its training manual. Original works on a website (such as writings, artwork or photos) may be copyrighted. Copyright law does not protect domain names; instead, the nonprofit Internet Corporation for Assigned Names and Numbershandles domain name system management. The fee for a basic copyright registration is $45 when you submit a paper application, or you can lower that fee by filing through the U.S. Copyright Office's online system for $35.

Keep in mind that if you plan on selling or distributing your products abroad, you should consider filing with those countries' intellectual property protection authorities in addition to those in the United States.

Article Featured on the Wall Stret Journal

Pup-Pee Solutions has carried out each and every step outlined above through the assistance of Davies Collison Cave. Patents, Copyright & Trademarks have all been granted to Pup-Pee Solutions for its original ideas and concepts.

As a result, should Pup-Pee Solutions feel violated in any way or its patents infringed upon, prompt action will be taken.

In a recent interview Tobi Skovron (CEO of Pup-Pee Solutions) summarised by saying “to the consumer beware of imitations and to the imitators don’t play around with other people’s business. It’s not right it’s only a matter of time until you are found out, tried and forced by the letter of the law to pay back everything you have stolen”

Attention all entrepreneurs! See Pup-Pee Solutions founder Tobi Skovron on ‘Self Made’, which aired on Wealth TV this Wednesday, November 18^th at 9.30 p.m. (EST)

“Self Made uncovers the stories of modern day entrepreneurs. (It) looks into the lives that turned one-of-a-kind ideas into multi-million dollar enterprises. Each episode tells the story for 4 different entrepreneurs, from concept to current day business.”

Check out when Self Made came and visited Tobi at Pup-Pee in Los Angeles - Click Here

……………………. 

More on Self Made

 

Since 1967, H.H. Backer Associates Inc. has tapped into all facets of the pet trade industry with its trade magazines, trade shows and educational conferences. As a highly respected and progressive force in the constantly evolving pet industry, H.H. Backer Associates Inc. delivers quality buyers and quality results.

On Friday the 2^nd of October the annual H.H Backer show will play host to the US pet industry Pup-Pee Solutions will exhibit through two of its east coast distributors

Zeus & Co – Booth 4528

Pet Stores USA – Booth 4711

Pup-Pee CEO and Global Operations Director Tobi Skovron will be at the show, so be sure to drop by both booths and enquire more about Pup-Pee’s core range.

“Our offerings to both our distribution and retail partners have been exceptional. This has solidified our position in the global pet industry as the number 1 pet waste management company in the world” Skovron says confidently.

In just four years the company has exploded, and now is enjoying success in 73 countries and earning a devoted following from those who otherwise could not own a dog.  

“Pets and people’s lifestyles are often conflict. The Pet Loo is a solution rather than just a product,” Tobi remarks.

“Our success is genuine and the partners (both distributors and retailers) who have jumped on board have made a lot of money.” Tobi implores all retailers to “have a go and take a chance,” citing that too much stagnancy can be very detrimental in a slow market. 

While several imitators have cropped up, none come close to Pup Pee Solutions. They aggressively preserve their patent protection and intellectual property, ensuring the consumer gets only the best quality product at a reasonable cost.

For more information visit: www.thepetloo.com Tobi and the US based team look forward to seeing you at the H.H Backer show on Friday!