When Tobi and Simone Skovron first came up with the concept for The Pet Loo, it was an idea born from pure - a solution to a very common problem that pet owners all around the world were facing.

As cities grow larger and housing becomes more expensive, not everyone has the luxury of a backyard. And it is for this reason that The Pet Loo wasn’t just a solution that suited Tobi and Simone, but a solution for all pet owners across the globe.

One year ago we joined forces with Oak Thrift Corporation so that The Pet Loo could be purchased in the UK – a country with one of the highest numbers of per ownership.

There are 27 million pets in the UK and 43% of households contain at least one furry, feathery or scaly family friend, making pets well and truly part of the UK’s landscape.

* 39% of London’s pet owners purchase their pet for companionship, despite living in the UK’s highest populated city.

* 39% of London pet owners feel the need for companionship despite having over 7.5 million neighbours across the city

* Over a quarter (27%) of the UK’s pets were bought or acquired from an animal welfare or rescue centre compared to 20% from a pet shop[1]

The Pet Loo isn’t just for people living with pets in apartments either. Dogs, and owners, who have backyards, may not be so keen on venturing outside in the cold winter months, when they could both stay cozy and warm with a Pet Loo inside the house. Boat owners can stay out longer on the water with Fido having easy access to his own Loo. And elderly pet owners moving to retirement villages are able to keep their pets with them, no longer having to surrender them to the pound.

With an estimated 100,000 pets abandoned every year in the UK, The Pet Loo is the perfect solution to a large majority of abandonment causes.

Pets are a wonderful companion and give us years of joy. Why not ensure their longevity in your family, and make pet toileting much easier for you both, by picking up a Pet Loo today?

Visit www.oakthrift.com

Launched in 2006 after 3 years of research & development by Australian entrepreneur of the year, Tobi Skovron, and former Vet nurse & animal assisted therapist Simone Skovron, Pup-Pee Solutions is an Australian business success story that has expanded worldwide. 

With offices in Melbourne Australia, Los Angeles California & New York City The Pet Loo is Pup-Pee’s flagship brand. The Pet Loo replicates a backyard and is a safe and hygienic device that allows dogs & cats to do their business in a mess free, sanitary manner. It is suitable for apartment dwellers, the elderly, office dogs, boat owners, plush garden owners, cold climates and grassless backyards.  

Pup-Pee has won multiple awards for its ever evolving Pet Waste Management range of products and has successfully sold them through tens of thousands of independent dealers, multi-chain retailers as well as national pet retail giants in numerous markets. 

Further growth is an ongoing objective for Pup-Pee and they are currently seeking multiple partners with experience to expand their current distribution channels. 

The success of Pup-Pee Solutions to date is all about innovative first class products merged with first class service. The team within the organization is highly professional, motivated and passionate about pets. Pup-Pee has built an honest and reputable name within the global pet industry servicing Vets, Doggy Day Care Centers, Breeders, Obedience Professionals & even Groomers. 

Keen to discuss business? Feel free to jump online at www.thepetloo.com to find out more about Pup-Pee Solutions – who they are and how they go about their business. 

Follow Pup-Pee on Twitter: www.twitter.com/PetLoo

Contact:

Los Angeles (Global Business): +1 310 591 8123 | Email Now

New York (US National Business): +1 646 383 8886 | Email Now

Australia (AU & NZ Business): +61 9415 8599 | Email Now

  Videos & TV appearance: www.youtube.com/PetLooUSA

Protect Your Good Ideas

The board of directors they gathered included licensing and patent attorneys as well as accountants and industrial engineers.

"Go and seek legal advice right off the bat," Skovron said. "You really need to seek out people with the right areas of expertise."

Cover every angle. Skovron's company, Pup-Pee Solutions, has since added new products to its lineup and expanded its market to 73 regions around the world. Skovron patents and trademarks each product as it's developed. "We have invested heavily in our intellectual property," he said.

Fight the good fight. Skovron has legal proceedings under way against a couple of imitators.

"I will use every dollar I have and more to chase down someone who decides to rip me off," Skovron said. "It's not just me. I've got 60 other people (employees) to think of."

Pick a weapon. Patent or trademark? Is one better than the other? It depends on your objective, says Oliver Herzfeld, chief legal officer at Beanstalk Group, a brand licensing firm. "Patents protect the inventor," he said. "A trademark is basically protecting the (product) name."

In other words, patents prevent competitors from re-creating your product for 20 years. A trademark prevents them from using your product's name for as long as you're in business. "If you fail to use your trademark in commerce for a certain period of time, you lose your rights," Herzfeld said.

Keep your secrets. Bug Bam's inventor and president, Joseph Symond, chose to trademark everything about his all-natural mosquito-repellent wristband rather than patent it.

With the latter, "you have to put down every single part of the process," he said. "It becomes like an instruction book on how to create my product." He plans to keep that secret for the long run.

Watch for squatters. People don't just steal business ideas. They can ride on another firm's coattails. That's what happened to Symond.

"A competitor hacked into my Web site and put their TV commercial on my Web site," Symond said. "I'm filing my first lawsuit ever in my life."

Beat your drum. Besides legal wrangling, Symond devotes energy to teaching consumers why his repellent is safe and effective. "All the advertising I do is focused on educating the customer," he said.

While his blog may have a limited audience, it has a long reach.

"That blog gets picked up (and re-posted) by multiple sources," Symond said. "I write it more like a public service announcement with real facts and figures."

www.investors.com

Protect Your Good Ideas

By Sonja Carberry

You've come up with a great product and put it on the market. Almost immediately people are imitating or even stealing your idea. What to do? Details on protecting what's yours:

• Assemble a team. Billed as a "backyard in a box," the Pet Loo invented by Tobi Skovron and his wife, Simone, lets dogs do their business indoors on a hygienic, synthetic-grass-covered box. Before dropping the Pet Loo on the marketplace in 2003, the couple surrounded themselves with an arsenal of experts who'd "been there, done that," Tobi Skovron told IBD.

The board of directors they gathered included licensing and patent attorneys as well as accountants and industrial engineers.

"Go and seek legal advice right off the bat," Skovron said. "You really need to seek out people with the right areas of expertise."

• Cover every angle. Skovron's company, Pup-Pee Solutions, has since added new products to its lineup and expanded its market to 73 regions around the world. Skovron patents and trademarks each product as it's developed. "We have invested heavily in our intellectual property," he said.

• Fight the good fight. Skovron has legal proceedings under way against a couple of imitators.

"I will use every dollar I have and more to chase down someone who decides to rip me off," Skovron said. "It's not just me. I've got 60 other people (employees) to think of."

• Pick a weapon. Patent or trademark? Is one better than the other? It depends on your objective, says Oliver Herzfeld, chief legal officer at Beanstalk Group, a brand licensing firm. "Patents protect the inventor," he said. "A trademark is basically protecting the (product) name."

In other words, patents prevent competitors from re-creating your product for 20 years. A trademark prevents them from using your product's name for as long as you're in business. "If you fail to use your trademark in commerce for a certain period of time, you lose your rights," Herzfeld said.

• Keep your secrets. Bug Bam's inventor and president, Joseph Symond, chose to trademark everything about his all-natural mosquito-repellent wristband rather than patent it.

With the latter, "you have to put down every single part of the process," he said. "It becomes like an instruction book on how to create my product." He plans to keep that secret for the long run.

• Watch for squatters. People don't just steal business ideas. They can ride on another firm's coattails. That's what happened to Symond.

"A competitor hacked into my Web site and put their TV commercial on my Web site," Symond said. "I'm filing my first lawsuit ever in my life."

• Beat your drum. Besides legal wrangling, Symond devotes energy to teaching consumers why his repellent is safe and effective. "All the advertising I do is focused on educating the customer," he said.

While his blog may have a limited audience, it has a long reach.

"That blog gets picked up (and re-posted) by multiple sources," Symond said. "I write it more like a public service announcement with real facts and figures."

The eco-friendly Pet Loo – no grass needed!

Author: Debra Atlas

Pet owners know what it’s like to be working late and suddenly remember the dog hasn’t been outside for 8 or more hours. If you can’t leave work yet, you face the prospect of coming home to a real doggie “mess”!

A product developed in Australia – The Pet Loo – is the answer busy pet owners have been looking for. Called the “Backyard in a Box”, The Pet Loo is high quality synthetic grass that’s resistant to the smell and acidity of pet urine. Launched in 2006 by Tobi Skovron, founder of Pup-Pee Solutions, USA, LLC, and his wife Simone, this indoor dog potty – perfect for urban apartment dwellers - lets dogs relieve themselves when owners aren’t around. And they leave no smelly mess to clean up later!

With the development of The Pet Loo, Skovron says the company followed three key guidelines:

• Be environmentally friendly 
• Be biodegradable 
• Be chemical free

Designed for dogs or cats, The Pet Loo’s base is slightly angled to work with gravity. It’s been reinforced to support an animal’s weight and is shaped to funnel the urine towards the collection jug. Pet waste can be easily removed and poured down the toilet with no spilling. Skovron says it’s been tested to hold up to 660 pounds of weight, making it good for overweight or large dogs and multiple pets.

Cleaning The Pet Loo’s a snap. Simply remove the base and clean, then remove the grass to let dry. Among Skovron’s company’s many pet products, they recommend cleaning The Pet Loo with their WEE Care.

When you remove its grass, wipe down the base down with WEE Care and warm water. Domestic cleaners will sanitize the Pet Loo but will discourage pets from going back to that spot, acting as a pet deterrent. “That defeats the purpose,” says Skovron.

Skovron believes his product helps break down barriers to pet ownership. “People shy away from pet ownership,” says Skovron, “based on (its) practicability – they can’t afford a back yard.” Having a Pet Loo makes it that much easier for people to be responsible pet owners.

This award-winning product comes in several sizes, including for larger dogs and one for cats, rabbits or guinea pigs. The most common size is 33” x 33. Try putting two or more mats together for your own private “doggie park”. “We’re all about the pets,” Skovron says.

For convenience, use The Pet Loo on balconies, patios or indoors. This product is durable if maintained. Bring it indoors when there’s bad weather or it rains. The company says it will last 10 to 20 years. Skovron says “(the black) Pet Loo will (probably) outlive a pet.”

He suggests keeping replacement grass around, but says replace it only if you feel it’s necessary. You might use it while cleaning and drying the original. The Pet Loo is available in pet stores in the U.S. and online at Amazon, SmartHome.com and www.thepetloo.com.

Prices range from $199.00 for smaller dogs to $239.00 for the larger size.

Article Source: http://www.articlealley.com/article_1019839_54.html

By: Brendan Floyd 

When you gotta go….you gotta go – and your dog doesn’t know how much you paid for that Persian rug. If your pet is doing its outside business inside, Pup Pee Solutions has the answer with The Pet Loo.  This “backyard in a box” will forever eliminate those early morning bathroom runs, inclement weather walks, and the apprehension over leaving your pet alone for too long.

The Pet Loo features durable synthetic grass atop a platform and a hygienic urine drainage system designed for easy maintenance. No longer will your canine need to rely on you for its dirty deeds, which means peace of mind and a cleaner house.

Tobi Skovron and his wife Simone developed The Pet Loo after purchasing a dog in 2003. Living in an apartment, Tobi & Simone immediately became aware of the difficulties of having a pet and no yard, thus inspiring the creation of the prototype Pet Loo. After three years of developing and fine tuning, the invention hit the market in 2006.

In just three years the product has exploded, enjoying success in 73 countries and earning a devoted following from those who otherwise could not own a dog. “Pets and people’s lifestyles are often impractical. The Pet Loo is a solution rather than just a product,” Tobi remarks. “Our success is genuine and the retailers who have got on board have made a lot of money.” Tobi implores all retailers to “have a go and take a chance,” citing that too much stagnancy can be very detrimental in a slow market.

While several imitators have cropped up, none come close to Pup Pee Solutions. They aggressively preserve their patent protection and intellectual property, ensuring the consumer gets only the best quality product at a reasonable cost.

Whether you’re a busy traveling professional, or just own a dog that’s indiscriminate over its toilet location, there’s no better alternative.

For complete details visit:

USA: www.thepetloo.com/us

Canada: www.thepetloo.com/ca

Australia: www.thepetloo.com/au

UK: www.thepetloo.com/uk

New Zeland: www.thepetloo.com/nz

Taiwan: www.thepetloo.com/tw

Netherlands: www.thepetloo.com/nl

Germany: www.thepetloo.com/de

Brazil: www.thepetloo.com/br

Japan: www.thepetloo.com/jp

Hong Kong: www.thepetloo.com/hk

Singapore: www.thepetloo.com/sg

Italy: www.thepetloo.com/it

Other: www.thepetloo.com/global

May 28, 2009

Pet Loo Indoor Yard — Backyard in a Box

Want to eliminate those puddles and stains on your hardwood floors, tile and carpets? Say goodbye to those early morning or late night walks in the dark or frightful weather?

The Pet Loo Indoor Yard is a hygienic portable toilet for dogs and cats. Perfect for apartments, condos, balconies, patios, boats, RV's, trailers, the elderly, shut-ins, nursing homes, decks, motor homes, the office.

Made of high-quality synthetic grass that attracts your pet. Comes in two sizes at SmartHome and SkyMall.

UPG Founder Joins Pet Loo

April, 2009

NEW YORK—Mark Stern, founder of United Pet Group (UPG), has come out of retirement to sanction the Pet Loo, a unique dog toilet from Australia. This “back yard in a box” fits inside homes, so animals can relieve themselves when owners can’t be there.

Stern, who has been retired for three years, will join Pet Loo inventor Tobi Skovron, CEO of Pup-Pee Solutions.

Until 2005, Stern headed UPG, which established brands like Nature’s Miracle, Dingo, 8 in 1, Marineland and Perfecto. Stern will now be working to help bring the Pet Loo to America.

For more information, visit www.thepetloo.com

With Jessica Bruns, Head of Sales in Victoria Australia  

Jess, you meet with pet retailers every day. What sort of response does The Pet Loo, and all other products in Pup-Pee Solutions range, get in the Australian market? 

Pup-Pee solutions are a well known and trusted supplier. The majority of pet retailers in Victoria are aware of the benefits of The Pet Loo and associated products; however there are always extra advantages and benefits to point out.

I am in a unique position where I receive feedback from retailers (many of whom own the Pet Loo themselves) and a wide range of ‘end users’ such as breeders, elderly owners (and owners of elderly pets!) apartment dwellers, owners with large yards as well as everyday pet owners.

To me this just goes to show that The Pet Loo is a solution for a wide range of owners, not just those in apartments. 

As for the enzyme technology, I am constantly amazed by the feedback and the sales figures of all products in the range. Both indicate to me that these products are being chosen by our end users as they know they are effective and safe for their whole family.

The reason our end users are making such wise choices is mainly to do with our retailers and the belief they have in the products, as most of our retailers have tried the products for themselves and have seen the results. 

What do you believe the Australian market is ‘crying out’ for?

Pet ownership figures in Australia show that over 80% of households have at least one pet. This indicates to me a greater need to facilitate pet ownership across all lifestyles. This means providing products that make pet ownership easier and more practical for all Australians.  

Innovative products are always in demand as lifestyles change. This is the beauty of our products, and our company. We are facilitating pet ownership for all across Australia and the world. 

What do you like best about the product range?

I couldn’t say if I have a ‘favorite’ product, the thing I like best about our product range is the originality of our products. It is refreshing to go into the marketplace and offer something new and innovative to consumers, not only in Australia but around the world.

How do you find working with Tobi and Nathan? 

Tobi and Nathan couldn’t really be more different in their approach to our business; however together they are a formidable team with a wealth of knowledge and information.

Nathan’s experience in the pet industry arms us with extensive sales and marketing strategies, as well as constant encouragement and advice.

Tobi brings the flair and passion to the business, he is the one who inspires us all with his hard work and dedication and his superior business knowledge. 

What is it that you love most about your position within Pup-Pee Solutions? 

I have the opportunity to deal with some of the best pet stores Australia wide and of course the common element between all stores is great staff. There are some very competent business owners and managers in our pet industry, as well as some of the best retail workers. Of course my passion for animals will always be the driving force behind my career, so I couldn’t work for a better, more pet friendly company. 

How would you like to see Pup-Pee Solutions to grow in the Australian market?

I believe Pup-Pee solutions will be fundamental in the growth of the pet industry in Australia.I think in the future we will be introducing more new ideas and products to the market and I expect us to remain a leader in the pet industry, focusing on pet waste management and other essentials of pet ownership. 

I will be very pleased to be part of the Pup-Pee team in the years to come, and look forward to the development and release of new products.