Pet Loo Revolutionizes Cat Litter Industry with the Launch of the World’s First and Only Triple Action Odor & Bacteria Eliminating Litter

Fresh Air Litter is a scientific breakthrough in odor elimination technology

LOS ANGELES (July 5, 2012) – Bacteria and its odor control is one of the biggest concerns cat owners have when it comes to litter. While other litters can minimize the smell of ammonia, none actively deal with the true source of the problem – bacteria. Recognizing a void in the marketplace, Pet Loo developed the world’s first and only Triple Action Odor & Bacteria eliminating litter. Fresh Air Litter, which will hit shelves this summer, boasts a triple action odor control that eliminates fecal odor, urine odor and odor-causing bacteria.

Most litters on the market today clump to prevent urine sinking to the bottom of the cat litter box. Fresh Air Litter has a Patented Odor Eliminating Pad™ that prevents bacteria growth in the litter box and does not require any removal of clumps to remain pristine, providing a maintenance free litter solution that lasts two months.

“After conducting two years worth of consumer testing, Pet Loo is proud to unveil our new Fresh Air Litter with a patented technology and unparalleled bacteria and odor control in the market,” said Tobi Skovron, CEO and Founder of Pet Loo. “While it looks and feels like clay, Fresh Air is a non-clay litter eliminates urine at the molecular level by trapping ammonia and converting it into nitrogen and water which is evaporated, significantly reducing health risks to you, your cat and your family.”

In addition to being the most powerful and effective odor control cat litter on the market, Fresh Air Litter offers the following benefits:

• A proprietary syrup that coats the litter to minimize dust
• Categorically contains no silica dust
• The world’s first litter containing a patented carbon pad
• Granular sized litter designed specifically to minimize tracking
• Non-clumping so only solid waste removal is required (no more scooping clumps!)
• Made from an all natural inert mineral that is 100% safe (even if ingested accidently by the pet)
• Not only is Fresh Air Litter so advanced that it can do all of this, but it also weighs less, costs less and lasts twice as long!

Pet Loo is widely known for its innovative “Backyard in a Box” patented pet toilet, which has recently been featured in major national media outlets such as The Chicago Tribune, CNN, CNBC.com and USA Today, among many others. The company is now actively expanding its offerings to become a complete pet waste management manufacturer with a core value for innovative, eco-friendly technology.

Visit Pet Loo at SuperZoo (Booths 561 & 562) to learn more about Fresh Air Litter and its line of innovative pet waste management solutions, or visit the company online at www.thepetloo.com.

About The Pet Loo

The Pet Loo concept was invented in 2003 by Melbourne, Australia based-Founder and CEO, Tobi Skovron when he was just 23 years-old. The business officially launched in 2006 under Pup-Pee Solutions Pty Ltd and won the People’s Choice award on New Inventors, the ABC television program in Australia. Simply put, The Pet Loo or “backyard in a box” is a unique solution to a worldwide problem facing pet lovers – how can I be a pet owner if I don’t have a place or the time to let my pet out? By using a patented drainage system, synthetic grass and 100% chemical free, hygienic and odorless materials, The Pet Loo provides an indoor potty option for a pet. It is ideal for pet owners living in apartments, condos, houses, offices, or boats or anywhere that does not have an easy option for taking a pet outside. The Pet Loo has proven to be a great help for the elderly and disabled who desire the therapeutic benefits of pet ownership, but are not physically able to meet all of its outside needs. Today, The Pet Loo is used in over 84 countries around the world. From celebrities including Dr. Phil to its average customer – a 22-38 year-old female – The Pet Loo continues to grow in revenue and sales. To purchase The Pet Loo, visit the online store at http://shop.thepetloo.com/. “Like” The Pet Loo on Facebook at http://www.facebook.com/PetLoo, and follow on Twitter: @PetLoo.

Media Contact:

Audrey Strong

(720) 324-8689

audrey.strong@fetchingcommunications.com