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Daily Archives: June 19, 2010

Lessons learned from Buddy, the doggie CEO

Mia Wedgbury At first glance, Buddy Belt seems like any other thriving small business. The Toronto-based company was founded in the late ’90s by Roxanne Pettipas, a dog enthusiast and entrepreneur who designed a new kind of harness to stop eager dogs who aggressively pull at their leashes from injuring themselves. Business boomed as Buddy Belt tapped into the growing desire of people to splurge on their pets. A deeper look makes its clear that Buddy Belt isn’t like other … Continue reading