New York – January 15, 2009
By Sharon Forest
CEO & Co-Founder of Pup-Pee Solutions Tobi Skovron is one guy that doesn’t take his success for granted.
Skovron revealed on Thursday that he has done everything to date by the book. Naturally with a highly successful company selling in over seventy three countries and a highly recognisable brand around the world (The Pet Loo) he could become the target of people trying to copy him.
After sitting down with Skovron just hours before he boarded yet another flight (to take care of business in another foreign market of the world) I asked him all about how he goes about protecting his intellectual property rights around the world.
“Simone and I started developing The Pet Loo (and value add brands) in early 2003. Since then we have put everything we had on the line to make this a success. Money, time, sleepless nights, the list is endless. It hasn’t just happened – where we are at today is a result of the several years of hard work behind the scenes. You’ve got to be serious, strategic and passionate about what you’re doing and apply yourself accordingly”.
“In 2003, right from the start we formed a board of directors. The board comprised of licensing attorneys, patent attorneys, international accountants, successful businessmen, industrial engineers and some genuinely business savvy people”. We followed the advice of our board and geared hard (out of our own pockets) towards protecting our ideas and concepts. We did this through registering our intellectual property (Patents, Trade Marks, Designs, Copy right etc) multiple times, covering every aspect of what is ours”.
“Some six years on we represent the good side, two people that worked hard, put in the time, energy and passion to make sure our customers have the best! There will always be competitors that represent the other side and try to knock you off, should that happen to us our company Pup-Pee Solutions will defend our rights and products to no end”
“In a nut shell, I’m not scared to chase down anyone that infringes on my rights and the rights of my company; I worked too hard to have anything stolen from me”
Skovron summarised by saying “to the consumer beware of imitations and to the imitators don’t play around with other people’s business. It’s not right it’s only a matter of time until you are found out, tried and forced by the letter of the law to pay back everything you have stolen”
Skovron and his US / Canadian based team head to Orlando next month where they will exhibit at the Annual Global Pet Expo (www.globalpetexpo.org). “Above all else the facts are retailers we are doing business with around the world and will be doing business with in the future recognise intellectual property and would never stock a product that infringes on someone else’s rights. They know that it can’t go on the shelf, so they aren’t going to invest their money in stock they can’t sell”
Quite simply he added “Probably one thing to take home from this is by having protected intellectual property, it’s not some sort of fancy placard we hang in the office. If it comes down to it we took out the protection to enforce and maintain what belongs to us”.